Doug sits down with Allison Kluger, a Stanford Graduate School of Business professor who teaches reputation management, strategic communication, and personal branding. Allison walks through her AIM framework — audience, intent, message — and explains how first impressions on Google and LinkedIn shape the line between visibility and credibility.
The conversation covers her “trust radar” for crisis recovery, using Will Smith's 2022 Oscars moment as a case study, plus how transferable skills can power a career pivot and where AI-amplified misinformation creates new reputational risk. Allison also shares a simple “feedback survey” exercise for identifying the traits people most associate with you — a practical starting point for managing your own reputation more intentionally.