In this episode, Doug talks with Marcus Collins, a marketing professor at the University of Michigan and the author of For the Culture, about how culture shapes the choices people make.
They get into how the barriers to making creative work have come down, and why audiences today tend to judge what they see by how it feels and looks rather than by how polished it is.
The conversation also covers recent brand missteps, including a Converse ad, which they link to missing perspectives behind the work.