Doug sits down with Nancy Reyes, President and CEO of BBDO Worldwide, to talk about what creativity actually looks like inside a large corporate structure. Reyes argues creativity isn't a deliverable that gets handed off at the end of a process, but a way of thinking and problem-solving that has to be "zoned upstream" — applied to a company's biggest strategic questions rather than squeezed into transactional, late-stage work.
They dig into leadership in the age of AI and how it's reshaping the role of the C-suite, along with the growing visibility of entrepreneurs and independent voices building influence outside traditional corporate structures. Reyes also shares how she hires, favoring hustle and curiosity over a polished résumé.
The conversation closes on what real influence actually means — not visibility for its own sake, but having an opinion substantial enough to carry weight in the room.