Doug Melville sits down with the owner/operator of Destination Smokehouse, Nick Yepremian, in an exclusive interview. His Southern California restaurant is where “Tendernism” was born.
After the trend generated hundreds of millions of views on social media, Nick and Walter “Unc” Johnson separated. Nick explains how “Tendernism” originated, discusses the trademark controversy and the equity conversation, addresses the Keith Lee visit, and works to clear up misconceptions about Walter's role.
He closes by outlining plans to refocus locally in Murrieta, California, and expand Destination Smokehouse to other cities.